Connection between diamonds and good marketing

Good marketing was all what was needed to connect diamonds and love, more than 70 years ago, or to be more precise back in the 1939. Diamonds are eternal just like the real love is so let us join these two together, the rest is of course history, and diamonds have became the most sought after pieces of jewelry, especially diamond engagement rings that now have that special status across the globe.

The original "Diamonds are forever" campaign has completely transformed diamond industry by putting everything that was needed to be said in just three little words "diamonds are forever". Is your love forever too? Well, if it is then why not show it in diamonds, yes diamonds are expensive but the real love has no price so there is no better way to show it then buying a diamond ring, a perfect symbol of love, eternity, and circle of life itself.

What's love got to do it? Well we don't need to ask Tina Turner to answer us this question. Connection between diamonds and love has very long history, and entire diamond jewelry business has been built on it. And it's up to excellent marketing to finish the job.

Good marketing is one of the main reasons why diamond jewelry industry today has its worth in billions of dollars and why almost every single girl dreams about being proposed with the beautiful looking diamond engagement ring.

The beauty and excellent physical properties of diamonds would not cut it without the excellent marketing background. The Christmas is not far away either so you'll soon see what I'm talking about :)