
Quality, rarity and beauty are all very important pieces of diamond popularity jigsaw but there is also one very important factor that needs to be mentioned here, namely the tradition. Thanks to the excellent marketing campaigns such as "diamonds are forever" diamond engagement rings have become tradition closely connected with the most beautiful feeling of them all, the love of course. Add to that a glimpse of eternity and the final outcome is a must have diamond jewelry.
Diamonds are now affordable to much more people than they were before, though of course, the most beautiful and the most expensive pieces of diamond jewelry are reserved for the richest people who do not mind spending couple of million dollars for certain piece of jewelry.
Does it have to be diamond jewelry or not? Well, if you can afford it then definitely go for diamond jewelry, especially in case of engagement rings because diamond engagement rings are tradition, and something almost every woman dreams of.
If you feel that your financial situation doesn't allow you to go for diamond jewelry you can always go for some diamond simulants like moissanite that will still provide the right sparkle, but at significantly lower price.
There are also artificial (lab created diamonds) that have the same, sometimes even better properties than natural diamonds, but are connected with significantly lower price tag. As you can see there are plenty of available options, it's up to you to choose one most suited to your financial condition.
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